“What’s in a name ..”,sighed the bard . A lot, say numerologists . It’s not uncommon for film-stars to add an alphabet or reduce an alphabet from their name or many go to the length of changing their name just because they believe their name can change their fortune.

I had a niece added to the family recently and though I am not superstitious over names, I wanted her to have a unique name with a nice meaning.

While I was going through online sites to come up with some names, I came across a baby name site that insisted that the name Gandhi means Sun. I had my doubts. Because there is this tamil word for Sunflower called Suryagandhi. If Surya means Sun, clearly gandhi can't. So I delved into the Capeller Sanskrit dictionary and found that Gandhi means smelling of or perfumed with. That's interesting, because then Rajiv Gandhi will mean smelling of lotus.

Now that sounds more BJP than Congress, right?!

Unpredictability of the Advertising World

Nice to see changes in an already successful campaign, Vodafone has not shied away from taking risks of removing the much loved pug with the zoozoo’s. The zoozoos have inspired many, what looked in the beginning as good animation was discovered to be actual humans and sets. These funny looking characters with strange voices or as many call them the dwarf egg-heads have capitalised almost every possible media be it Television, Billboards, You tube, The Indian Premier League venues and even social networking sites like Facebook. The mind space that it has captured is phenomenal.
The second season of IPL saw the birth of the zoozoo’s as the new brand ambassadors of Vodafone. In such a short time they managed to bag one of the highest TV viewership ratings during the IPL season.
In 2008, Vodafone had unveiled the ‘Happy to Help’ series with the cute pug during the first season of the Indian Premier League (IPL). Something was expected in the second season as well and they were bang on with the birth of the Zoozoo: a special character created specifically to convey a value added service (VAS) offering in each of the newly released commercials.
These creatures speak a language of their own (something that sounds like gibberish), move in a certain way, and even emote like human beings, with big frowns or big grins to do the trick. Due to their increasing popularity, new ads are being made and telecasted almost every week. These Ads are not only being watched over and over on the TV but people are downloading it like crazy from You Tube as well.
It all conveys that the advertising world is very unpredictable when it comes to the mantra that will click with the audience. It is the concept and its execution that takes precedence over who stars in the ad. An immediate connection with the audience occurs only when the ad is able to effectively communicate its message and results in high recall value.
These lovable faceless egg heads with their light hearted humour have replaced the aura or power that would normally be associated with celebrities like Shahrukh Khan, Kareena Kapoor or Amitabh Bachchan endorsing particular brands.The viewers want refreshing changes and they will not settle for anything less!


In fact,I feel that the zoozoos have intelligently wiped out the need for any celeb associations simply by being the embodiment of Everybody-the common man/woman/child in an identifiable new avatar. Viewers are sick to the teeth of the super-successful SRKs and Dhonis parading products,and along comes this faceless alternative-the zoozoo is me in so many funny real-life situations ,I empathize with the zoo-zoos, and that lends credibility to the campaign and makes me identify with and partly own, the brand.

Vote for india

Vote before its too late…

Voting is a very important tool that has been imparted in the Common Indian’s hand. And it is a tool that must be used. There are quite a few countries that have deprived their citizens of this basic right like Pakistan, Nepal etc to name a few, and we all know what its consequences have been. Democracy not only means that we can choose our leaders but it also means that we are shaping our country the way it is today and the way it will be in the future.

The time has come when we should respect the freedom that we have been given and stand up and take responsibility for the way India is today. It is no use cribbing on the various issues India is weighed under over coffee tables but it is time we make the required change in the Indian political system. This is our small way through which we want to make the difference. Hope it will wake you up cause if we don’t start now it may be too late.

Greysell inside!

If you were to take a couple of sanitized scalpels, swab the exact location with the rightly chosen anesthetic, and cut right into the core of who we are.. you'd find..apart from the reckless screaming that is not uncommonly heard when you cut someone's guts open..an organization and a set of people who exist for the sole purpose of creating fresh ideas fueled by the overpowering sights, smells, taste, touch and sound of clear, uncompromising thought-led creativity. And, we might add, with the right dose of strategic insights professionalism and an unwavering commitment to deadlines. Covers what you need? Of course, except for one thing... you still need to figure out what to do with the mess you've created with the scalpels.